Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. Important topics covered include: * Copy writing * Media buyers * Rural media * Interviews * Press releases * Conferences * Client spotlights * Crisis preparation * Media relation policies * Press release policies * Social media * Strategic plans * Media databases * Online and offline press kits * Online tools * Staff preparation * Press conferences Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.