In this Quick Legal Guide to copywriting, Business Lawyer Mike Young reveals what every copywriter should know to protect themselves when crafting sales copy for products and services.Whether you're writing copy for your own business, an employer, or on behalf of a client, this concise guide will show you how to legally: Shield yourself from personal liabilityUse swipe filesProtect sales copy ownershipRecycle copy for use on other copywriting projectsIdentify and disclose material connectionsAvoid trouble when writing for B2B and B2C marketsPrevent false and deceptive claimsMake claims that don't get you (or your client) suedUse pseudonyms and celebrity endorsements...and much more.Instead of a long treatise, this is a concise guide written in plain English designed to reduce lawsuits and government investigations. Refer to as-needed whether you're an amateur or professional copywriter.