Follow-up to the bestselling book by Whole Foods Market CEO John Mackey and Conscious Capitalism Inc. leader Raj Sisodia, this practical "field guide" helps managers apply conscious capitalism ideas with their teams and others throughout their organizations. Answers the questions: What do we do with these ideas? How do we apply these principles and adopt these practices in our organization? Provides the same tools, exercises, assessments, and materials used in Conscious Capitalism, Inc. seminars and the WFM Academy for Conscious Leadership, and expands and adapts them for use in teams. Packed with exercises (over 100), managers have the flexibility for using the tools on their own or with their teams or others in the organization--the authors provide instructions for using the tools in different contexts. Practical insights and advice from the top leaders at WFM as well as leaders from other companies that are applying these ideas. Audience: Executives, managers, and entrepreneurs who want to build companies that customers love and people want to work for (and for aficionados of the companies in the book) Employees interested in helping driving change in their organizations and contributing to a meaningful purpose and culture Consultants and coaches (OD, HR, and executive coaches) Academics who teach courses on organization, leadership, culture; especially those re-examining the role and purpose of business and leadership The conscious capitalism community worldwide and Conscious Capitalism, Inc. Previous buyers of Conscious Capitalism Announced first printing: 35,000 Laydown goal: 7,500