Bags can take many forms - from shopping bags to totes and purses. While the retail variety is undergoing upheaval with notions of disposability, reuse is the growing trend. Along with brand considerations, new opportunities for revitalisation, from portraying a company's products, or mission in a creative way to exploring new materials. On the flip side, personal bags are highly specialised according to use, and can reflect status, lifestyle or aesthetic preference. 'Creative Bags' captures an incredible array of bag designs for all occasions.