In this friendly, fast-paced book, Dan Klefstad shares everything he learned during his 30-year broadcasting career, plus the three-year campaign for his novel, Fiona's Guardians.Learn how to pitch media interviews, perform well in front of the mic, and how to share that interview. You'll also learn the importance of co-branding with indie bookstores, and which reviewers to pitch and which ones to avoid. Finally, Dan shares how to get your book adapted, pulling off the right stunt, and how to grab surprise opportunities. With this compact guide, let Dan be your co-pilot in your search for readers, and be sure to catch him at the next book festival or convention - and never pay for promotion again!