Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management- Hospitality and tourism marketing- Current trends in hospitality & tourism- Technology, advancement and innovation in hospitality and tourism- Green hospitality and tourism- Food service and food safety- Relevant areas in hospitality and tourismHospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.