This is a fairly comprehensive excursion through a rationally deduced explanation of why we want what we want, why we believe what we believe and how others make us believe what they want us to believe.This book reveals the solutions and techniques, as well as the necessary awareness requited to take control of your beliefs and even direct the beliefs of others. The sales pitches we encounter have the power to modify perceptions, alter facts and direct beliefs. Recognizing this power can bring us closer to understanding the origins of our beliefs.