AMAZON #1 BESTSELLER - 2021 EDITIONMake a real impact on LinkedIn!LinkedIn for Personal Branding is truly unique because it provides: - Strategies on how to position yourself - not just a "how-to" on features- Dozens of real examples and case studies- Best practices for each profile section- Six fresh new chapters about LinkedIn content with examples and strategies- Writing prompts, ideas, and five persona examples for the About essay (summary)- Five unique approaches to the work experience section- Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career- Ways to measure and improve your personal LinkedIn experience- Strategies to build and leverage your brand on LinkedIn- Online Reader Resource website with additional resources and linksAlso, you will learn how to: - Be more easily found via LinkedIn and Google- Leverage images, videos, links, and new profile sections- Optimize your profile for search and first impressions- Attract prospects and employers with your profile and content- Become a thought leader- Build social proof with recommendations and endorsements- Write an impactful headline- Use best practices for Company page and Groups opportunitiesThis book is written for: - Executives and future executives- Business owners and future business owners- Students and new grads- Independent professionals or consultants- Job seekersSandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called LinkedIn Community: A Super Power Hiding in Plain Sight and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.