This book is for new and working massage therapists who wish to expand their business by incorporating a chair massage practice. It's only 54 pages, but the information is very specific and accurate on the best ways to reach the right people and businesses. Just having a website is not the way to get in the door. A massage practice is a very "personal" service and you need to know how to approach a business. Just using social networking sites doesn't show the potential client that you want "their" business. These methods are an effective marketing tool that is a valuable asset for your career. This is a "no frills" manual that is short and to the point. This 2nd edition comes with technique instructions and YOUTUBE video (Chair Massage Everywhere). Look it up! The author expects you to have results if you apply these tested and easy methods that are the best marketing techniques with details that he has proven over a 24 year career. Please do the work and be successful. This teaches you to "GO OUT and GET THE BUSINESS", not waiting for someone to look for you! Be persistent and remember, they will never know they need your services, if you don't let them know your available. It's likely, you will get business if you apply these simple steps. Available only on AMAZON.com.