Create what your customers want! Motivation is one of the most critical drivers in personal and business success. Why? Because, without motivation, nothing gets done. Motivation is a book for doers--and for those who want to be doers. It teaches you how to envision an outcome, define goals, and communicate objectives in a way that drives people to accomplish them. Inside you'll learn: *Which popular methods of motivation do (and don't) work *How to define personal and professional goals in a way that is inspiring *How to recover lost motivation in yourself and in others Motivation outlines the process of motivation and, most importantly, how to apply it to your business and your life.