How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.Approach Facebook's complex environment with clear, actionable itemsMake sense of the social networking worldBe familiar with the technologies you need for social network marketingExplore tactics for using Facebook features, functionality, and protocolsLearn how to set specific campaign goalsDetermine which Facebook features are relevant to your campaignsPlan and execute Facebook marketing strategiesMeasure the results of your campaigns with key performance indicators