FAME Publishing first opened in 1959 and produced hits for great musicians like Etta James, Clarence Carter and Aretha Franklin.ot long after, the city of Muscle Shoals became known as the Hit Recording Capital of the World. FAME was the foundation that produced Muscle Shoals Sound Studio, the Nutthouse and Sundrop Sound at Single Lock Records - studios that gave a voice to artists like Drive-By Truckers, Jason Isbell and the 400 Unit and John Paul White. A new generation, including the Pollies and Doc Dailey & the Magnolia Devil, today carries the tradition of great music. Through extensive research, and enriched with interviews from those who lived it, local author Blake Ells chronicles the epic story that started with FAME.