The Rookie CEO goes behind the scenes with 9 Rookie CEOs to gain insight into what behaviors drive excellent results and what behaviors cross the line driving poor execution and results. Readers will benefit from: True and sometimes bazaar stories about 9 rookie CEOs from different backgrounds Learn how unique philosophies and leadership styles directly drive corporate culture The value of hiring the right leadership team into the corporate culture Take-aways at the end of each chapter The revolutionary framework introduced as "PPLC" represents the Path to CEO, Philosophy, Leadership Style and how they shape corporate Culture. These are what makes the CEO who they are and how they behave as a leader and impact results! This book is the ideal short read for: Fueling the future for new CEOs, founders and entrepreneurs Investors may want every founder CEO to read this Anyone with the ambition to lead or start a company The goal of The Rookie CEO is to eliminate mistakes for newbie CEOs and be better prepared when these types of issues hit them head on along their journey!