Many companies, organizations, and industries are reeling from the disruption impacting every business. Even great businesses can find themselves stuck on a sand dune unsure of how to get back in the water.Unbeach describes in a succinct, pragmatic way what behaviors are indicative of being Beached and, more importantly, practical remedies to apply so that you can Unbeach and start swimming in the new ocean. The problem/solution format makes it an invaluable tool to evaluate your business while empowering you with actionable strategies for propelling your business towards performance and profits. As with all of Dr. Martin’s books, it will take you less than an hour to read, but months to digest.