Sophisticated techniques to take eBay businesses to the next level eBay isn't just for selling antiques and bric-abrac. This phenomenal auction site-with more than 65 million registered users- offers unique opportunities for doing business found in no other marketplace. Unleashing the Power of eBay shows how to go to the next level and use eBay's tools to build a small business or preexisting online auction business. With the help of inspiring real-life success stories, Dennis Prince shows how to: Write winning eBay business and marketing plans Use eBay's Feedback Forum to build a business reputation Run a business without inventory Sell on consignment for people who aren't eBay savvy Reach customers internationally