A women's lingerie company mails Keir Adrian Travaglini a catalogue invite addressed not to him but to Keira Travaglini. His girlfriend thinks it's hilarious, and starts purchasing items using Keir's mistaken name and his address. Keira wins a contest, a whirlwind extravaganza through the main tourist cities of Europe. "Keira" wins the contest; not "Keir." It sort of gets complicated from that point on.