Name: Aaker on Branding: The Playbook to Building Strong Brands (en Inglés)
Price: 67728.00 COP
Availability: InStock
Author: David Aaker
ISBN: 9781636986654

portada Aaker on Branding: The Playbook to Building Strong Brands (en Inglés)

Aaker on Branding: The Playbook to Building Strong Brands (en Inglés)

Formato

Libro Físico

Editorial

Morgan James Publishing

Autor

David Aaker

Idioma

Inglés

N° páginas

200

Encuadernación

Tapa Blanda

ISBN13

9781636986654

Aaker on Branding: The Playbook to Building Strong Brands (en Inglés)

David Aaker (Autor) · Morgan James Publishing · Tapa Blanda

Libro Nuevo Importado

Envío: 15 a 21 días háb.

$ 135.456$ 67.728

-50%

Costos de importación incluídos en el precio ✅

Libro Nuevo

Quedan más de 100 unidades

$ 67.728

Llega entre el 13 Jul y el 23 Jul a Bogota, Cundinamarca. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Aaker on Branding: The Playbook to Building Strong Brands (en Inglés)"

Some companies and products seem to thrive year after year.

What’s their secret? A powerful brand.

David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands.

Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass.

Inside, you’ll discover:

The most practical and powerful branding concepts in use today
How to create and manage a winning brand portfolio
Proven ways to strengthen and leverage brand equity
The 5 B’s of branding: equity, relevance, image, loyalty, and portfolio
What every marketer must know for the digital era
The game-changing impact of AI on brand strategy
…and much more
If you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap.

Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures.

Get your copy today—and start creating the brand future you want.