Name: Advances in Brand Semiotics & Discourse Analysis (en Inglés)
Price: 248057.00 COP
Availability: InStock
Author: Rossolatos, George
ISBN: 9781648897207

Formato

Libro Físico

Editorial

Vernon Press

Autor

Rossolatos, George

Idioma

Inglés

N° páginas

260

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.4 cm

Peso

0.35 kg.

ISBN13

9781648897207

Categorías

Teoría literaria
Estudios de comunicación
Semiología
Investigación de mercado

Advances in Brand Semiotics & Discourse Analysis (en Inglés)

Rossolatos, George (Autor) · Vernon Press · Tapa Blanda

Libro Físico

$ 248.057

$ 451.013

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Advances in Brand Semiotics & Discourse Analysis (en Inglés)"

This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities' discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.