Name: Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation (Contributions to the Study of Mass Media & Communications) (en Inglés)
Price: 390059.00 COP
Availability: InStock
Author: Peter A. Cook; Joseph C. Fisher
ISBN: 9780313294570

portada Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation (Contributions to the Study of Mass Media & Communications) (en Inglés)

Formato

Libro Físico

Editorial

Praeger

Autor

Peter A. Cook; Joseph C. Fisher

Año

1995

Idioma

Inglés

N° páginas

176

Encuadernación

Tapa Dura

ISBN13

9780313294570

N° edición

Categorías

Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation (Contributions to the Study of Mass Media & Communications) (en Inglés)

Peter A. Cook; Joseph C. Fisher (Autor) · Praeger · Tapa Dura

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Reseña del libro "Advertising, Alcohol Consumption, and Mortality: An Empirical Investigation (Contributions to the Study of Mass Media & Communications) (en Inglés)"

An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for advertising effects. They define and describe both predictor and outcome variables and how they are operationalized and measured. Statistical data are summarized and trends in predictor variables and alcohol consumption from 1950 to 1990 are identified. Data are analyzed in a regression context to isolate factors that significantly affect demand for alcohol and time series relationships are explored. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol. Fisher and Cook simulate how rates and numbers of deaths might be affected if advertising or prices changed, and then they collect all their findings and draw conclusions. For academic and professional audiences of economists and sociologists, businessmen and women, policymakers, and communicators.