Name: Agile Marketing: Unlock Adaptive and Data-Driven Marketing for Long-Term Success (en Inglés)
Price: 427106.00 COP
Availability: InStock
Author: Perkin, Neil
ISBN: 9781398605121

portada Agile Marketing: Unlock Adaptive and Data-Driven Marketing for Long-Term Success (en Inglés)

Formato

Libro Físico

Autor

Neil Perkin

Editorial

Kogan Page

Año

2022

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 2.4 cm

Peso

0.59 kg.

ISBN13

9781398605121

N° edición

Categorías

Estrategia empresarial
Mercado online

Agile Marketing: Unlock Adaptive and Data-Driven Marketing for Long-Term Success (en Inglés)

Neil Perkin (Autor) · Kogan Page · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Agile Marketing: Unlock Adaptive and Data-Driven Marketing for Long-Term Success (en Inglés)"

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.