Name: Airport Marketing (en Inglés)
Price: 502117.00 COP
Availability: InStock
Author: Nigel Halpern; Anne Graham
ISBN: 9780367483739

Formato

Libro Físico

Editorial

Routledge

Autor

Nigel Halpern; Anne Graham

Idioma

Inglés

N° páginas

416

Encuadernación

Tapa Dura

ISBN13

9780367483739

N° edición

Airport Marketing (en Inglés)

Nigel Halpern; Anne Graham (Autor) · Routledge · Tapa Dura

Libro Nuevo

$ 502.117

$ 836.861

Ahorras: $ 334.744

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 03 de Julio y el Viernes 19 de Julio.

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Reseña del libro "Airport Marketing (en Inglés)"

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport strategic marketing planning and individual elements of the airport marketing mix (product, price, distribution and promotion). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. This new second edition has been updated to include: New and expanded content on branding and the passenger experience, marketing partnerships, engagement marketing and customer relationship management. Three brand new chapters on digital marketing, marketing for a more sustainable future, and crisis communications and marketing, in light of the Covid-19 pandemic. New, global case studies and examples throughout. This comprehensive textbook written by two airport marketing experts will be essential reading for air transport students and future managers.