Name: Alien Thinking: The Unconventional Path to Breakthrough Ideas (en Inglés)
Price: 90269.00 COP
Availability: InStock
Author: Bouquet, Cyril ; Barsoux, Jean-Louis ; Wade, Michael
ISBN: 9781541750913

portada Alien Thinking: The Unconventional Path to Breakthrough Ideas (en Inglés)

Formato

Libro Físico

Autor

Editorial

Año

2021

Idioma

Inglés

N° páginas

292

Encuadernación

Tapa Dura

Dimensiones

23.6 x 15.2 x 3.3 cm

Peso

0.50 kg.

ISBN13

9781541750913

Categorías

Emprendimeinto
Liderazgo y motivación empresarial
Estrategias para la toma de deciciones empresariales

Alien Thinking: The Unconventional Path to Breakthrough Ideas (en Inglés)

Jean-Louis Barsoux (Autor) · Cyril Bouquet (Autor) · Michael Wade (Autor) · PublicAffairs · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Alien Thinking: The Unconventional Path to Breakthrough Ideas (en Inglés)"

How do people come up with truly original ideas? The answer is to think outside the box--way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or "aliens," as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us. These five patterns--Attention, Levitation, Imagination, Experimentation, and Navigation--lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach ideas in systematic ways that reflect the constraints of reality. Through surprising and compelling stories, the authors show how readers can use this method to develop out-of-this-world ideas. ALIEN Thinking can help any of us find innovative solutions to the most difficult problems.