Name: America in Jerusalem: Globalization, National Identity, and Israeli Advertising (en Inglés)
Price: 552040.00 COP
Availability: InStock
Author: Anat First
ISBN: 9780739133255

portada America in Jerusalem: Globalization, National Identity, and Israeli Advertising (en Inglés)

Formato

Libro Físico

Editorial

Lexington Books

Autor

Anat First

Año

2009

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Dura

Peso

0.75

ISBN

9780739133255

ISBN13

9780739133255

Categorías

America in Jerusalem: Globalization, National Identity, and Israeli Advertising (en Inglés)

Anat First (Autor) · Lexington Books · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "America in Jerusalem: Globalization, National Identity, and Israeli Advertising (en Inglés)"

In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two decades. They found that since the '90s, Israeli advertisers began using American symbols, values, sights, and heroes to promote diverse products without any consideration of the place they were actually made. The perspective offered in this book-a consideration of advertising as a locus of the tension between national identity and globalization/Americanization-is an innovative one, generating a model that can be used to analyze national identity through advertising in the age of globalization/Americanization. Although many books have focused on numerous aspects of Israeli society, America in JeruSALEm offers a new and accessible perspective on the changes in Israeli identity.