Name: Applying Neuro-Cognitive Framing to Personal Selling (en Inglés)
Price: 197684.00 COP
Availability: InStock
Author: Schäffer, Simon
ISBN: 9783346575524

portada Applying Neuro-Cognitive Framing to Personal Selling (en Inglés)

Formato

Libro Físico

Autor

Simon Schaffer

Editorial

Grin Verlag

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.0 x 14.8 x 0.4 cm

Peso

0.10 kg.

ISBN13

9783346575524

Categorías

Estudios de comunicación

Applying Neuro-Cognitive Framing to Personal Selling (en Inglés)

Simon Schaffer (Autor) · Grin Verlag · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Applying Neuro-Cognitive Framing to Personal Selling (en Inglés)"

Intermediate Examination Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Cooperative Education Loerrach, language: English, abstract: In this thesis, I would like to connect Neuro-Cognitive Framing with established marketing frameworks to find out whether Framing may become an integral part of future promotion strategy. Neuro-Cognitive Framing is a new communication concept developed by linguistic expert Elisabeth Wehling. It suggests that human thinking happens based on interpretative frameworks, called Frames, which are created through individual real-world experience. The concept is assessed and applied on a pre-established personal selling framework to evaluate if Framing is applicable to personal selling whilst improving personal selling efficacy. After comprehensive theoretical assessment, an implementation guide for Framing in personal selling is established and the concept is explored in a qualitative research experiment.