Name: Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands (en Inglés)
Price: 136176.00 COP
Availability: InStock
Author: Lay, James Robert
ISBN: 9781544507729

portada Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands (en Inglés)

Formato

Libro Físico

Autor

James Robert Lay

Editorial

Lioncrest Publishing

Año

2020

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Dura

Dimensiones

21.6 x 14.0 x 1.9 cm

Peso

0.49 kg.

ISBN13

9781544507729

Categorías

Gestión financiera de las sociedades
Mercado online

Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands (en Inglés)

James Robert Lay (Autor) · Lioncrest Publishing · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands (en Inglés)"

If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Up to this point you've only dabbled in digital marketing without a formal plan or strategy to guide you. Now you feel frustrated because you're not getting the results you hoped for. You're also confused about what you should do next. In Banking on Digital Growth, James Robert Lay unlocks the secrets of digital growth with a strategic marketing manifesto to transform financial brands. You'll gain clarity with a strategic blueprint framed around 12 key areas of focus that empower you to confidently generate 10X more loans and deposits while finally proving the value of marketing as a strategic growth leader--not a cost center.