Name: Be Your own Brand: Achieve More of What you Want by Being More of who you are (en Inglés)
Price: 92293.00 COP
Availability: InStock
Author: David Mcnally
ISBN: 9781605098104

Formato

Libro Físico

Editorial

Berrett-Koehler

Autor

David Mcnally

Año

2011

Idioma

Inglés

N° páginas

143

Encuadernación

Tapa Blanda

ISBN

1605098108

ISBN13

9781605098104

N° edición

Categorías

Marketing

Be Your own Brand: Achieve More of What you Want by Being More of who you are (en Inglés)

David Mcnally (Autor) · Berrett-Koehler · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Be Your own Brand: Achieve More of What you Want by Being More of who you are (en Inglés)"

This bestselling work describes how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also be seen and managed in this very practical and effective light. The authors present "personal brand management" as a real-life professional development tool that creates and reinforces strong, enduring relationships fueled by each individual's core values and beliefs. McNally and Speak show how to conceive, convey, and manage a distinctive, relevant, and consistent personal brand-an accurate reflection of who you really are.This revised edition leverages its past success (brand equity) to take advantage of the increased acceptance of personal brand as a personal and career development framework and for creating a competitive edge. Drawing on eight additional years of research and experience, the authors offer new information emphasizing the importance of relationship alignment; differentiating between a brand and a strong brand, and showing how social networks have impacted the branding process and how to use social networking to build a strong brand.