Name: Big City Public Relations (en Inglés)
Price: 100742.00 COP
Availability: InStock
Author: Germroth Apr, Zack
ISBN: 9781977233127

portada Big City Public Relations (en Inglés)

Formato

Libro Físico

Autor

Zack Germroth Apr

Editorial

Outskirts Press

Idioma

Inglés

N° páginas

294

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.7 cm

Peso

0.45 kg.

ISBN13

9781977233127

Categorías

Las políticas del gobierno central
Relaciones públicas
Planificación y gestión urbana y municipal
Ingeniería de las comunicaciones y las telecomunicaciones

Big City Public Relations (en Inglés)

Zack Germroth Apr (Autor) · Outskirts Press · Tapa Blanda

Libro Físico

$ 100.742

$ 183.168

Ahorras: $ 82.426

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Big City Public Relations (en Inglés)"

Big City Public Relations: Real PR Experiences + Lessons LearnedThrough 30-plus episodes, author Zack Germroth covers PR strategies, media relations and crisis communication. Each experience ends with "Lessons Learned."Big City Public Relations replays the largest implosion in the western hemisphere attracting 50,000 onlookers and national media, to a collapsing TV infrastructure, the closing of the Preakness, and a "most wanted" suspect pursuit by 100 police officers. The author served Baltimore's dual housing agencies with some 2,000 employees. The 10 most troubling landlords and demolishing 10,000 row homes were also topics for the thousands of media stories he handled. While wearing the Public Relations Director's hat, he also served as the Public Information Officer (PIO) for "Housing's" 35-officer police force.Chapters 1 through 4 set the scene, and chapters 5 through 32 each replay in detail a PR/media-heavy episode: some were picture-perfect; others needed extensive hands-on mitigation. Three contributing PIOs from Fire, Police, and Public Works detail one of their agencies' national-news-making episodes. If you're a PR practitioner, student or teacher; city employee or resident; someone who may occasionally respond to the media, or just curious about PR in a big city, you may enjoy this Big City Public Relations tour covering 14 years.