Name: Brand Tuned: The new Rules of Branding, Strategy and Intellectual Property (en Inglés)
Price: 102219.00 COP
Availability: InStock
Author: Shireen Smith
ISBN: 9781788602693

Formato

Libro Físico

Editorial

Practical Inspiration Publishing

Autor

Shireen Smith

Año

2021

Idioma

Inglés

N° páginas

252

Encuadernación

Tapa Blanda

ISBN13

9781788602693

Categorías

Marketing

Brand Tuned: The new Rules of Branding, Strategy and Intellectual Property (en Inglés)

Shireen Smith (Autor) · Practical Inspiration Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Brand Tuned: The new Rules of Branding, Strategy and Intellectual Property (en Inglés)"

A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will:• define your brand to drive the business forward and help it stand out• know what brand promise will attract your ideal client• pick a name that will put you “front of mind”• ensure that the design elements you choose are distinctive and ‘ownable’• train your team to live the brand.Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls.