Name: Branding tv: Principles and Practices (en Inglés)
Price: 627688.00 COP
Availability: InStock
Author: Walter Mcdowell Alan Batten
ISBN: 9781138142671

portada Branding tv: Principles and Practices (en Inglés)

Formato

Libro Físico

Editorial

Focal Pr

Autor

Walter Mcdowell Alan Batten

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781138142671

N° edición

0002

Branding tv: Principles and Practices (en Inglés)

Walter Mcdowell Alan Batten (Autor) · Focal Pr · Tapa Dura

Libro Físico

$ 627.688

$ 1.046.147

Ahorras: $ 418.459

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Reseña del libro "Branding tv: Principles and Practices (en Inglés)"

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.