Name: Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't (en Inglés)
Price: 111796.00 COP
Availability: InStock
Author: David Feinleib
ISBN: 9781484228043

portada Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't (en Inglés)

Formato

Libro Físico

Editorial

Apress

Autor

David Feinleib

Año

2017

Idioma

Inglés

N° páginas

156

Encuadernación

Tapa Blanda

ISBN13

9781484228043

Categorías

Marketing

Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't (en Inglés)

David Feinleib (Autor) · Apress · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't (en Inglés)"

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today’s most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution.What You'll LearnLearn the best practices in e-commerce of the world's leading brands and how to:Make the transition from selling in-store to selling (and winning) onlineConduct online brand audits to pinpoint opportunities for improvementIncrease brand equity through high-quality contentMaximize onine sales by understanding the key metrics you need to measure and optimizeWho This Book Is ForBrand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients