Name: Building Digital Culture: A Practical Guide to Successful Digital Transformation (en Inglés)
Price: 175245.00 COP
Availability: InStock
Author: Rowles, Daniel ; Brown, Thomas
ISBN: 9780749479657

portada Building Digital Culture: A Practical Guide to Successful Digital Transformation (en Inglés)

Formato

Libro Físico

Autor

Daniel Rowles

Thomas Brown

Editorial

Kogan Page

Año

2017

Idioma

Inglés

N° páginas

264

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 1.4 cm

Peso

0.37 kg.

ISBN13

9780749479657

N° edición

Categorías

Comercio electrónico
Gestión del conocimiento empresarial
Tecnología de la información: cuestiones generales

Building Digital Culture: A Practical Guide to Successful Digital Transformation (en Inglés)

Daniel Rowles (Autor) · Thomas Brown (Autor) · Kogan Page · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Building Digital Culture: A Practical Guide to Successful Digital Transformation (en Inglés)"

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data than they know what to do with, a media landscape that's exploded in size and complexity, the risk of a new disruption around every corner, and only one certainty: that this change won't let up. Building Digital Culture doesn't address whether or not you should advertize on Facebook or invest in virtual reality. It doesn't seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype, and argues that whatever digital might mean for your business, if you don't create a digital culture you'll most likely fail, or at least fall short of what you want to achieve. Combining more than 30 years of experience at the forefront of marketing and digital developments, and based on more than 200 hours of research, candid interviews and contributions from brands including Twitter, Deloitte, HSBC and many more, Building Digital Culture will help you navigate from being a business that tolerates or acts digital, to one that truly is digital.