Name: Built to Fail: The Inside Story of Blockbuster'S Inevitable Bust (en Inglés)
Price: 99210.00 COP
Availability: InStock
Author: Payne, Alan
ISBN: 9781544517773

portada Built to Fail: The Inside Story of Blockbuster'S Inevitable Bust (en Inglés)

Formato

Libro Físico

Autor

Alan Payne

Editorial

Lioncrest Publishing

Año

2021

Idioma

Inglés

N° páginas

270

Encuadernación

Tapa Dura

Dimensiones

22.9 x 15.2 x 1.9 cm

Peso

0.55 kg.

ISBN13

9781544517773

Categorías

Marketing

Built to Fail: The Inside Story of Blockbuster'S Inevitable Bust (en Inglés)

Alan Payne (Autor) · Lioncrest Publishing · Tapa Dura

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Origen: España (Costos de importación incluídos en el precio)

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Reseña del libro "Built to Fail: The Inside Story of Blockbuster'S Inevitable Bust (en Inglés)"

How does an iconic brand die?For more than two decades, Blockbuster was America's favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in history had ever owned.If any company should have predicted the disruptive forces coming down the pike, it was Blockbuster. But as new threats emerged, none of its five CEOs had answers, and the company collapsed long before its time.Built to Fail tells the complete inside story of Blockbuster's meteoric rise and catastrophic fall. Beneath the surface of explosive growth lay a shaky foundation of financial difficulty, tunnel vision, and missed opportunities.Written by Alan Payne, the man who built the longest-lasting Blockbuster franchise chain in the country, Built to Fail is a cautionary tale for today's disruptive marketplace, explaining why Blockbuster was a broken company long before Netflix ever streamed a single movie.