Name: Business of Sustainable Wine: How to Build Brand Equity in a 21 Century Wine Industry (en Inglés)
Price: 172322.00 COP
Availability: InStock
Author: Taylor, Sandra
ISBN: 9781935879305

Formato

Libro Físico

Autor

Sandra Taylor

Editorial

Board and Bench

Año

2017

Idioma

Inglés

N° páginas

286

Encuadernación

Tapa Blanda

Dimensiones

25.1 x 17.8 x 1.5 cm

Peso

0.50 kg.

ISBN13

9781935879305

Categorías

Producción de alimenos
Viticultura
Vinos

Business of Sustainable Wine: How to Build Brand Equity in a 21 Century Wine Industry (en Inglés)

Sandra Taylor (Autor) · Board and Bench · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Business of Sustainable Wine: How to Build Brand Equity in a 21 Century Wine Industry (en Inglés)"

Modern agriculture is the largest single contributor to global greenhouse gas production, deforestation, and water consumption. Biodiversity, climate change, energy, soil degradation, and water scarcity are critical issues. Consumers are increasingly and justifiably concerned about where their food and beverages come from and whether they are produced in a responsible way, often without an understanding of how to determine the provenance of the products they consume. Wine is no exception. In World of Sustainable Wine, internationally recognized expert in environmental sustainability, Sandra Taylor, offers a new view of how the industry can be an important actor in sustainable agriculture and provides a unique insight for the consumer on what to look for on supermarket shelves. World of Sustainable Wine analyzes sustainability trends in wine regions around the world. Drawing on case studies from a multitude of commodity industries, Taylor gives producers the tools to integrate sustainability into their winegrowing and marketing, and retailers' procurement managers will learn how to assess sustainable attributes of wines on offer. Like fair trade cocoa and shade grown coffee, wine must, sooner or later, meet the powerful demands of social activists and a growing consumer contigent for ethical and organic products.