Name: CMO to CRO: The Revenue Takeover by the Next Generation Executive (en Inglés)
Price: 79778.00 COP
Availability: InStock
Author: Geller, Mike ; Keenan, Rolly ; Starr, Brandi
ISBN: 9781544517803

portada CMO to CRO: The Revenue Takeover by the Next Generation Executive (en Inglés)

Formato

Libro Físico

Autor

Editorial

Idioma

Inglés

N° páginas

262

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.5 cm

Peso

0.34 kg.

ISBN13

9781544517803

Categorías

Liderazgo y motivación empresarial
Marketing

CMO to CRO: The Revenue Takeover by the Next Generation Executive (en Inglés)

Mike Geller (Autor) · Rolly Keenan (Autor) · Brandi Starr (Autor) · Lioncrest Publishing · Tapa Blanda

Libro Físico

$ 79.778

$ 145.051

Ahorras: $ 65.273

45% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 30 de Mayo y el Jueves 13 de Junio.

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Reseña del libro "CMO to CRO: The Revenue Takeover by the Next Generation Executive (en Inglés)"

As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.