Name: Coaching Excellence
Price: 88122.00 COP
Availability: InStock
Author: Jane Cunningham; Philippa Roberts
ISBN: 9781907794254

Formato

Libro Físico

Editorial

Lid Publishing

Autor

Jane Cunningham; Philippa Roberts

Categoría

EMPRESA

Año

2011

Idioma

Español

N° páginas

224

Encuadernación

Tapa Blanda

ISBN

1907794255

ISBN13

9781907794254

Coaching Excellence

Jane Cunningham; Philippa Roberts (Autor) · Lid Publishing · Tapa Blanda

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Reseña del libro "Coaching Excellence"

Why is it that some companies and brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands, and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don't. It outlines the key determinants that make up the successful gender-free brand and the opportunities it presents.