Name: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) (en Inglés)
Price: 108898.00 COP
Availability: InStock
Author: Moore, Geoffrey A.
ISBN: 9780062292988

portada Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) (en Inglés)

Formato

Libro Físico

Autor

Geoffrey A. Moore

Editorial

Harper Business

Año

2014

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Blanda

Dimensiones

20.6 x 13.4 x 1.8 cm

Peso

0.21 kg.

ISBN13

9780062292988

N° edición

Categorías

Técnicas de gestión empresarial
Marketing
Adquisiones empresariales

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) (en Inglés)

Geoffrey A. Moore (Autor) · Harper Business · Tapa Blanda

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Reseña del libro "Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) (en Inglés)"

The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.