Name: data-driven marketing,15 metrics to radically improve the impact of your marketing (en Inglés)
Price: 106327.00 COP
Availability: InStock
Author: Jeffery, Mark
ISBN: 9780470504543

portada data-driven marketing,15 metrics to radically improve the impact of your marketing (en Inglés)

Formato

Libro Físico

Autor

Mark Jeffery

Editorial

Wiley

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

Dimensiones

23.4 x 16.3 x 2.7 cm

Peso

0.51 kg.

ISBN

0470504544

ISBN13

9780470504543

Categorías

Mercado online
Investigación de mercado

data-driven marketing,15 metrics to radically improve the impact of your marketing (en Inglés)

Mark Jeffery (Autor) · Wiley · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 26 de Junio y el Miércoles 10 de Julio.

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Origen: España (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 26 de Junio y el Lunes 08 de Julio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "data-driven marketing,15 metrics to radically improve the impact of your marketing (en Inglés)"

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.