Name: Dealing with Disruption: Lessons from the Publishing Industry (en Inglés)
Price: 162890.00 COP
Availability: InStock
Author: Ross, Michael N.
ISBN: 9781138496361

portada Dealing with Disruption: Lessons from the Publishing Industry (en Inglés)

Formato

Libro Físico

Autor

Michael N. Ross

Editorial

Routledge

Año

2018

Idioma

Inglés

N° páginas

234

Encuadernación

Tapa Blanda

ISBN13

9781138496361

N° edición

Categorías

Estrategia empresarial
Edición y comercio del libro

Dealing with Disruption: Lessons from the Publishing Industry (en Inglés)

Michael N. Ross (Autor) · Routledge · Tapa Blanda

Libro Nuevo

$ 162.890

$ 250.600

Ahorras: $ 87.710

35% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 27 de Junio y el Lunes 15 de Julio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Dealing with Disruption: Lessons from the Publishing Industry (en Inglés)"

Publishing today requires a presence in local and global markets, and successful publishers can be more effective in reaching both by employing current technology at all stages of the publishing process. Finding the most efficient and profitable business models has become more challenging (and more rewarding) by the same advancements in technology. Michael Ross provides a roadmap to the essential aspects of the international publishing industry, from how to develop content that can be easily adapted to other cultures, to establishing relationships and negotiating licensing and co-publishing contracts. With a discussion of the critical innovations in the industry and through case studies from all stages in the publishing process, the book provides insights into the maturing of digital publishing and the challenges and opportunities provided by new technologies. Many publishing models have emerged over the last 15 years, and technology has made the mechanics of publishing in general, and web publishing in particular, easier. Thus, the role of the professional publisher is being challenged, and issues of quality and trust are now competing with easy access to information. Publishing, in all forms, can be viewed as a conspicuous bellwether for any business that must make strategic and tactical adjustments quickly to innovate and grow. Ross applies principles from both consumer and educational publishing to explore publishing's ongoing 'sea change' and its implications for other industries.