Name: Demography for Business Decision Making (en Inglés)
Price: 372484.00 COP
Availability: InStock
Author: Pol, Louis ; Thomas, Richard K.
ISBN: 9781567200140

portada Demography for Business Decision Making (en Inglés)

Formato

Libro Físico

Autor

Richard K. Thomas

Louis Pol

Editorial

Praeger

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

Dimensiones

23.4 x 15.6 x 1.8 cm

Peso

0.58 kg.

ISBN13

9781567200140

Categorías

Población y demografía
Técnicas de gestión empresarial

Demography for Business Decision Making (en Inglés)

Richard K. Thomas (Autor) · Louis Pol (Autor) · Praeger · Tapa Dura

Libro Físico

$ 372.484

$ 620.807

Ahorras: $ 248.323

40% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 27 de Mayo y el Lunes 10 de Junio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Demography for Business Decision Making (en Inglés)"

Demography as a discipline is now at the point where its relevance to business decision making is indisputable--and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts and methods of business demography. They chronicle current demographic trends and explain their meaning for business. With numerous examples drawn from business and industry, they make clear that business demography is truly a decision-making science. Pol and Thomas introduce basic concepts, then present an overview of recent and future demographic trends. They elaborate on the application of current demographic methods to planning and marketing in the contemporary business environment, and illustrate their points with numerous charts, maps, and sidebars. Pol and Thomas provide many examples of real world situations in which demographic methods, data, perspective, and theory are actively applied. With sections on sources of health care data, the calculation of demographic rates, the demographic resources available and up-to-date statistics on current demographic trends, their book becomes not only a unique resource for professionals, but also a useful text and reference for their colleagues in the academic community.