Name: Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences (en Inglés)
Price: 199604.00 COP
Availability: InStock
Author: Wiedenhoefer, Lars
ISBN: 9781484272428

portada Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences (en Inglés)

Formato

Libro Físico

Autor

Lars Wiedenhoefer

Editorial

Apress

Año

2021

Idioma

Inglés

N° páginas

137

Encuadernación

Tapa Blanda

Dimensiones

23.4 x 15.6 x 0.8 cm

Peso

0.22 kg.

ISBN13

9781484272428

N° edición

Categorías

Atención al cliente
Programación informática - desarrollo de software
Diseño de interfaces de usuario y usabilidad

Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences (en Inglés)

Lars Wiedenhoefer (Autor) · Apress · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 30 de Mayo y el Jueves 13 de Junio.

Lo recibirás en cualquier lugar de Colombia entre 1 y 5 días hábiles luego del envío.

Reseña del libro "Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences (en Inglés)"

Customer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, UX, engineering, product, and CX separate. To address this gap, this book highlights roles and techniques that are proven to accelerate issue detection and prevention by 30% or more. With the author's vast experience in tech support, he has developed techniques and skills that allow engineers to gain customer insights faster and through new and insightful sources that are within their reach. You will develop a deep understanding of the impact of issues; understand and optimize the speed of the engineering feedback loop (issue resolution time); and develop the ability to calculate the cost of the issues or customer friction to the business (in aggregate and on a case-by-case basis). Organizations can save significant money and add additional revenue by addressing customer friction proactively in collaboration with product, engineering, and site reliability engineering (SRE) functions and reduce the average time of an issue resolution by 80%. The cross-functional leadership, mentoring, and engineering techniques you'll learn from this proactive stance are very valuable and teachable, and this book will show you the path forward.What You Will LearnGain the techniques and tools necessary to validate customer journey success in productionContribute to customer-centric key performance indicators (KPIs) on executive dashboardsCreate meaningful insights and data points that allowed the feedback loop to be optimized and efficient Who This Book is ForProfessionals participating in the value stream of digital software engineering for the benefit of customer experiences, directly or indirectly. You may be an engineer practicing DevOps or site reliability, or you might be a product owner, UX designer, or researcher. You might be working in support and seeking for new ways to engage with your engineering teams.