Name: Direct Marketing in Practice (en Inglés)
Price: 512063.00 COP
Availability: InStock
Author: Housden, Matthew ; Thomas, Brian
ISBN: 9781138158146

portada Direct Marketing in Practice (en Inglés)

Formato

Libro Físico

Autor

Brian Thomas

Matthew Housden

Editorial

Routledge

Idioma

Inglés

N° páginas

358

Encuadernación

Tapa Dura

ISBN13

9781138158146

Categorías

Marketing directo

Direct Marketing in Practice (en Inglés)

Brian Thomas (Autor) · Matthew Housden (Autor) · Routledge · Tapa Dura

Libro Físico

$ 512.063

$ 1.021.406

Ahorras: $ 509.343

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Reseña del libro "Direct Marketing in Practice (en Inglés)"

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: - Plan a direct marketing campaign- Integrate new technology with conventional direct marketing practice- Maximise the impact, efficiency and return on investment of your activites- Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.