Libro Dorothy and Otis: Designing the American Dream De Norman Hathaway; Dan Nadel

portada Dorothy and Otis: Designing the American Dream

Formato

Libro Físico

Editorial

Collins

Autor

Norman Hathaway; Dan Nadel

Año

2014

Idioma

Inglés

N° páginas

251

Encuadernación

Tapa Dura

ISBN13

9780062262424

N° edición

Categorías

Historia del arte

Dorothy and Otis: Designing the American Dream

Norman Hathaway; Dan Nadel (Autor) · Collins · Tapa Dura

Sin Stock

Reseña del libro "Dorothy and Otis: Designing the American Dream"

A lavish, gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard, two groundbreaking giants of early twentieth-century American advertising.Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together, they were the first American graphic designers to work in multiple mediums and scales with equal skill and vision, and their work remains brilliant; yet their names are little known today.Dorothy and Otis chronicles their story in detail for the first time. It explores the Shepards’ penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity—large campaigns that matched the grandeur of their lifestyle. Throughout, it demonstrates how their influence touched all aspects of consumer culture—from collaborating on the packaging for Wrigley’s Gum and designing uniforms and logos for the Chicago Cubs to planning and promoting the resort island Catalina, where Stan Laurel, Oliver Hardy, Clark Gable, and other celebrities frequented.Dorothy and Otis illuminates their personal lives as well, from their origins and early years to the eventual dissolution of their marriage. As it brings to life these pioneering artists and their momentous partnership, it elevates them to their rightful place in popular culture and makes clear how their legendary work reflected and exemplified the American Dream.