Reseña del libro "Effective Strategic Management: From Analysis to Implementation (en Inglés)"
Effective Strategic Management: From Analysis to Implementation gives readers a firm foundation in the theories and concepts of strategic management, along with multiple analysis matrices. The book is organized into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model. Specific topics include internal and external environment analysis; functional, business-level, and corporate strategies; the BCG Growth Share Matrix, the GE/McKinsey Matrix, the QSPM and Grand Strategies Matrices; and organizational culture, change management, and leadership. The text concludes with case studies, giving readers the opportunity to see how target theories and concepts are applied in the real world. Students learn how to write and analyze case studies, conduct internal and external analysis, formulation, implementation, and evaluation and control. Each chapter includes questions that can be used for in-class discussion or writing assignments. Chapter summaries reinforce important ideas and aid retention. The book also includes all strategic analysis tools, with clear, concise explanations of their use and applicability. Effective Strategic Management can be used in undergraduate and graduate level strategic management capstone courses, and classes on leadership and organizational studies.Daniel Kipley holds a D.B.A. in strategic management from Alliant International University in San Diego, California. Dr. Kipley is a professor of strategic management and director of faculty research and development at Azusa Pacific University where he has been nominated for the university's Distinguished Research Professor award. He is the author of numerous articles and books on management and organizational behavior, writing extensively on Ansoffian theories. The Association of Business and Economics Research has nominated Dr. Kipley as one of the top 50 Oxford JournalGlobal Educators of higher education and teaching. Dr. Kipley is a regular presenter at regional, national, and international conferences including the Annual Paris Conference on Business and Social Sciences, the European Conference on Research Methodology for Business and Management Studies, and the Global Conference on Business and Economics in the U.K.Ronald Jewe earned his Ph.D. in organizational leadership at Regent University and his M.B.A. from Arizona State University. He is a professor and the associate dean in the School of Business and Management at Azusa Pacific University, where he teaches undergraduate and graduate courses in management, leadership, and business ethics.
