Name: Emotion by Design: Creative Leadership Lessons From a Lifetime at Nike (en Inglés)
Price: 117961.00 COP
Availability: InStock
Author: Hoffman, Greg
ISBN: 9781538705599

portada Emotion by Design: Creative Leadership Lessons From a Lifetime at Nike (en Inglés)

Formato

Libro Físico

Autor

Greg Hoffman

Editorial

Twelve

Año

2022

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Dura

Dimensiones

23.6 x 15.7 x 3.0 cm

Peso

0.48 kg.

ISBN13

9781538705599

Categorías

Liderazgo y motivación empresarial
Estrategias para la toma de deciciones empresariales
Marketing

Emotion by Design: Creative Leadership Lessons From a Lifetime at Nike (en Inglés)

Greg Hoffman (Autor) · Twelve · Tapa Dura

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Emotion by Design: Creative Leadership Lessons From a Lifetime at Nike (en Inglés)"

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: Creativity is a Team SportDare to be RememberedLeave a Legacy, Not Just a MemoryOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. With fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.