Name: Enhancing Customer Engagement Through Location-Based Marketing (en Inglés)
SKU: 59017156
Price: 672619.00 COP
Availability: InStock
Author: Singh, Amandeep ; Mittal, Amit ; Unanoglu, Murat
ISBN: 9781668481776

portada Enhancing Customer Engagement Through Location-Based Marketing (en Inglés)

Enhancing Customer Engagement Through Location-Based Marketing (en Inglés)

Formato

Libro Físico

Editorial

IGI Global

Autor

Singh, Amandeep ; Mittal, Amit ; Unanoglu, Murat

Idioma

Inglés

N° páginas

310

Encuadernación

Tapa Dura

Dimensiones

25.4x17.8x1.9 cm

Peso

0.79 kg.

ISBN13

9781668481776

Categorías

Márquetin directo/telemárquetin
Atención al cliente

Enhancing Customer Engagement Through Location-Based Marketing (en Inglés)

Singh, Amandeep ; Mittal, Amit ; Unanoglu, Murat (Autor) · IGI Global · Tapa Dura

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Reseña del libro "Enhancing Customer Engagement Through Location-Based Marketing (en Inglés)"

Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix," and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.