Name: Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results (en Inglés)
Price: 201987.00 COP
Availability: InStock
Author: Anderson, David J. ; Zheglov, Alexei
ISBN: 9781960442017

portada Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results (en Inglés)

Formato

Libro Físico

Autor

David J. Anderson

Alexei Zheglov

Editorial

Blue Hole Press

Idioma

Inglés

N° páginas

386

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 2.0 cm

Peso

0.51 kg.

ISBN13

9781960442017

N° edición

0003

Categorías

Técnicas de gestión empresarial
Atención al cliente

Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results (en Inglés)

David J. Anderson (Autor) · Alexei Zheglov (Autor) · Blue Hole Press · Tapa Blanda

Libro Físico

$ 201.987

$ 310.749

Ahorras: $ 108.762

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 21 de Junio y el Martes 02 de Julio.

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Reseña del libro "Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results (en Inglés)"

This book teaches you how to answer these questions and more . . .How do you know whether a product change is an improvement?When is an improvement to a product a step too far?When might you be over-serving your market?How do you create the right product related metrics to catalyze improvements?How can you use your frontline staff to sense your market needs?How can you get beyond Net Promoter Score with Fitness Box Score?Through many highly accessible business examples, you'll learn how to apply the pragmatic, actionable guidance of the Fit-for-Purpose Framework. You will be able to select market segments that align with your strategy, design products, and services that align with customer expectations and take actions to amplify successful markets and switch off unsuccessful ones.Learn how to find identify customers segments based on customer purpose and new market segments. Through the Fit For Purpose Framework learn how to also better satisfy your existing customers, and keep all your customers coming back for more.This third edition of Fit for Purpose, newly revised in 2023, is for executives, strategic planners, product managers, product planners, portfolio managers, service designers, service delivery managers, and anyone who wants to understand better how to manage for long-term survival and profitability in the complex and volatile markets of the 21st Century.This book also has training associated with it that has been developed to give you the skills to apply the Fit for Purpose framework to your organization.