Name: Follow the Fossils: Developing Metrics for Instagram as a Natural Science Communication Tool (Elements of Paleontology) (en Inglés)
Price: 136888.00 COP
Availability: InStock
Author: Ocon, Samantha B. ; Lundgren, Lisa ; Bex II, Richard T.
ISBN: 9781009157483

portada Follow the Fossils: Developing Metrics for Instagram as a Natural Science Communication Tool (Elements of Paleontology) (en Inglés)

Formato

Libro Físico

Autor

Samantha B. Ocon

Lisa Lundgren

Richard T. Bex II

Editorial

Cambridge University Press

Año

2021

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.2 cm

Peso

0.06 kg.

ISBN13

9781009157483

Categorías

Paleontología

Follow the Fossils: Developing Metrics for Instagram as a Natural Science Communication Tool (Elements of Paleontology) (en Inglés)

Samantha B. Ocon (Autor) · Lisa Lundgren (Autor) · Richard T. Bex II (Autor) · Cambridge University Press · Tapa Blanda

Libro Físico

$ 136.888

$ 210.596

Ahorras: $ 73.709

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "Follow the Fossils: Developing Metrics for Instagram as a Natural Science Communication Tool (Elements of Paleontology) (en Inglés)"

The ability for people to connect, learn, and communicate about science has been enhanced through the Internet, specifically through social media platforms. Facebook and Twitter are well-studied, while Instagram is understudied. This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. Framed by the theory of affinity spaces, the authors conducted year-long analyses of 455 posts and 139 stories that were created as part of an informal science learning project. They found that team activity updates and posts outside of their other categories perform better than their defined categories. For Instagram stories, the data show that fewer slides per story hold viewers' attention longer, and stories using the poll tool garnered the most interaction. This Element provides a baseline to assess the success of Instagram content for science communicators and natural science institutions.