Name: Frenemies: The Epic Disruption of the ad Business (And Everything Else) (en Inglés)
Price: 69000.00 COP
Availability: InStock
Author: Ken Auletta
ISBN: 9780735220881

portada Frenemies: The Epic Disruption of the ad Business (And Everything Else) (en Inglés)

Formato

Libro Físico

Editorial

Penguin Books

Autor

Ken Auletta

Año

2019

Idioma

Inglés

N° páginas

384

Encuadernación

Tapa Blanda

ISBN13

9780735220881

Categorías

Frenemies: The Epic Disruption of the ad Business (And Everything Else) (en Inglés)

Ken Auletta (Autor) · Penguin Books · Tapa Blanda

Libro Nuevo

$ 69.000

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Reseña del libro "Frenemies: The Epic Disruption of the ad Business (And Everything Else) (en Inglés)"

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.