Name: Frugal Innovation: How to do Better With Less (en Inglés)
Price: 84379.00 COP
Availability: InStock
Author: Navi Radjou; Jaideep Prabhu
ISBN: 9781781257609

portada Frugal Innovation: How to do Better With Less (en Inglés)

Formato

Libro Físico

Editorial

Economist Books

Autor

Navi Radjou; Jaideep Prabhu

Categoría

Economía y Empresa

Año

2016

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Blanda

ISBN13

9781781257609

Frugal Innovation: How to do Better With Less (en Inglés)

Navi Radjou; Jaideep Prabhu (Autor) · Economist Books · Tapa Blanda

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Reseña del libro "Frugal Innovation: How to do Better With Less (en Inglés)"

CMI Management Book of the Year Award 2016With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.