Name: gen buy,how tweens, teens and twenty-somethings are revolutionizing retail (en Inglés)
Price: 99640.00 COP
Availability: InStock
Author: Yarrow, Kit ; O'Donnell, Jayne
ISBN: 9780470400913

portada gen buy,how tweens, teens and twenty-somethings are revolutionizing retail (en Inglés)

Formato

Libro Físico

Autor

Kit Yarrow

Jayne O'Donnell

Editorial

Jossey-Bass

Idioma

Inglés

N° páginas

272

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.0 x 2.5 cm

Peso

0.48 kg.

ISBN

0470400919

ISBN13

9780470400913

Categorías

Economía conductista
Investigación de mercado

gen buy,how tweens, teens and twenty-somethings are revolutionizing retail (en Inglés)

Kit Yarrow (Autor) · Jayne O'Donnell (Autor) · Jossey-Bass · Tapa Dura

Libro Nuevo

$ 99.640

$ 181.164

Ahorras: $ 81.524

45% descuento

Cantidad
Estado: Nuevo
Quedan 53 unidades

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 03 de Junio y el Lunes 17 de Junio.

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Reseña del libro "gen buy,how tweens, teens and twenty-somethings are revolutionizing retail (en Inglés)"

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.